Results of Our Work
Save $36,000 or Make a Couple Hundred Thousand More?
These sellers, a retired couple, wanted to convert their 3-bedroom, 2-bath family-home-turned-rental into profits. Every other agent told them, "Why paint when buyers will renovate anyway?"
Craig answered, “Well, you could save the $36,000 prepping budget. Or use it to make a couple hundred thousand more on the sale. Which would you rather do? My team and I will create a finished product in 10 business days.”
With minor cleaning and painting, Craig predicted a sale at $1.3M. But adding in kitchen and bathroom upgrades, he felt $1.4M was in reach.
We always strive to present:
- a finished, move-in ready home
- fully inspected, with local compliance issues resolved
- synergistic staging showing the lifestyle our targeted highest paying buyer demographic seeks
- a multi-layered marketing effort
- a bid date to intensely focus on competitive offers
The top bidder is often $100,000 or even $200,000 higher than the next one in line. These winning offers are nearly always contingent-free, which leads to a smooth, fast close. This case proved the point, selling at $1.69M, which tickled our sellers.
Kitchen (before) Thirty-year-old design—dark, wide grout lines, dark wood cabinets, some water damaged. Yet, the kitchen plays a central role and features an open bar counter.
Kitchen (after) A fresh new look without reconfiguring. New paint, hardware and appliances enhance the perfect kitchen layout, and we kept the original floor.
Kitchen Bar (before) The outdated wood finish created visual separation between rooms. But we know buyers want an open floor plan.
Kitchen Bar (after) Sealing and painting the wood produced a feeling of openness and connectivity. ONE opulent room with a bar for entertaining and interacting.
Office/Lounge (before) A home office next to the kitchen? Seemed like we could use the space better.
Office/Lounge (after) Presto—the perfect complement to the kitchen and segue to the patio. A cooling blue and silver rug balanced the warm-hued floor.
Living Room (before) We saved $4,500 by not refinishing the floors, and bet buyers would still love the home’s open, inviting floor plan.
Living Room (after) Our stager emphasized the fireplace seating area with an area rug and enhanced the space with attractive components.
Bathroom (before) A classic period hallway bathroom with Art Deco tile had seen better days.
Bathroom (after) A fresh coat of paint, new caulk, a large wall mirror, new light fixture and tile cleaning made all the difference for less than $2,700.
Patio (before) The patio and BBQ space offered value, but was blemished, especially by the corrugated fiberglass partitions, reminiscent of lower-tier housing.
Patio (after) At minimal cost, we gave buyers a space they could more readily envision themselves entertaining in.
Back Yard (before) We struggled with whether families, our targeted highest paying demographic, would find be attracted to this cute shed.
Back Yard (after) When we calculated what repainting it would cost, it was clear that removal and freeing up yard space would add more value.
Stay up to date on the latest real estate trends.
October 19, 2023
The Sputtering Real Estate Market: We targeted buyers who would be willing to compete for the home-expanding families. They'd love the neighborhood and the home's many…
February 13, 2023
The Thanksgiving Offering: Around Thanksgiving, Craig met two sisters who had inherited their 1950s-era family home. The 5-bedroom, 2-bath house, adjacent to McLaren P…
February 9, 2023
No Need to Wait for Spring: The sellers had two adorable, very active small children. So no surprise, the home looked lived-in damaged hardwood floors, loud child-them…
February 9, 2023
Out-of-State Sellers Face Damaged Rental Property: The owners, an out-of-state elderly couple, planned to sell this rented property in a 1031 exchange. But the tenants…
January 21, 2023
The Realtor to Friend Crossover: In 2011, Craig represented these clients when they bought the duplex, in poor condition with a difficult layout. But add imagination a…
January 21, 2023
Upgraded Property for Half of Budget Other Agents Advised: To sell this four-floor Glen Park home, we targeted families with children, work-from-home couples and dog l…
July 22, 2022
Out-Of-State Sellers Take The Harder Route: This Daly City family home had been converted to a rental and went untouched for years. The owners, living in the Midwest, …
July 21, 2022
A Neighborhood Record Sale Price: The out-of-the-area owners had rented out this home for many years. They were surprised at how tattered the property was once the ten…
July 8, 2022
Time to Sell and Buy Outside the City: Craig had sold this lower-level condo in the Mission District to the same couple almost 10 years ago. Now they wanted to move ou…
By phone, Zoom, or in person. We’ll get your questions answered.