Site Conditions
Results of Our Work
T’was the Night Before Christmas Eve …
Other agents say to sell during the “magical time” of spring or summer. And we say humbug. Profits are not seasonal. They’re based on careful planning and our best practices—prep the home to attract the most buyers, market like crazy and set the price to generate competitive bidding.
Here, great pride was wrapped up in the family home of 40 years, and the executor and his siblings were determined to honor their parents’ hard work as they sold the property.
Termite damage had to be repaired. Craig also advocated for roof and sewer lateral remediation along with resurfacing to make the home move-in ready for the targeted demographic—families with children.
The home launched Sat., Dec. 19 with offers due in four days. Despite the holidays, pandemic and short timeline, buyers scheduled 80 individual tours. The outcome—14 offers, the best from a young family.
Our clients rely on our solid advice and strong track record to justify their actions to parties in a trust, probate or family dispute. And they’re relieved and delighted when we deliver multiple offers.
Kitchen (before)
The kitchen suffered from the warm colors and mismatched patterns of the 1970s.
Kitchen (after)
Relief for the eyes—stainless steel, wide-plank flooring, classic quartz countertops, a single-stem brushed nickel faucet with undermount sink for the cool, restful palette buyers prefer.
Living Room (before)
The living room was less than inspiring.
Living Room (after)
A new feel with wide-plank flooring, fresh paint, a new fireplace identity and select staging. The popcorn ceiling remained, saving the estate $9,000 and the hassle of permits and intrusive inspections.
Bathroom (before)
My favorite part of the bathroom, beyond the uniquely shaped plastic molten countertop, was the toilet seat sweater.
Bathroom (after)
We pulled off a modern, fresh appearance with a minimal investment.
Breakfast Nook (before)
The breakfast nook was consistent—dark and drab.
Breakfast Nook (after)
What a difference with a brighter light, fresh paint, a splash of color and a more open space.
Master Bedroom (before)
The master bedroom and the other two bedrooms were primarily brown and lacking spark.
Master Bedroom (after)
Just a little brown, but with a lot more light and pep, created a pleasantly contemporary room.
En Suite Bath (before)
The en suite bath needed a good dose of updating and refreshing, including saying goodbye to the terrycloth toilet seat cover!
En Suite Bath (after)
Fresh paint, a view desk and a nice seating area convinced buyers this perch was worth the effort. Buyer response was overwhelmingly positive.
Living Room (before)
We started with a dark, dreary living room/dining room/family room.
Living Room (after)
The space became very inviting with crisp paint and furnishings, plus the flooring we used consistently in the home.
Stay up to date on the latest real estate trends.
December 20, 2024
Discover the Best Dining Spots in San Francisco: From Michelin Stars to Iconic Eateries
December 3, 2024
Discover Oakland's Best Hiking Trails: Your Guide to Scenic Escapes and Outdoor Adventure
November 12, 2024
Explore Scenic Trails and Hidden Gems in San Rafael for Hikers of All Levels
November 4, 2024
Understanding the Shift Back to Standard Time and How It Affects Daily Life in San Francisco
December 13, 2023
Gold Beneath the Surface: When a home is worth the effort, renovation is a labor of love. Even we were blown away by the value added to this inherited four-bedroom in … Read more
December 13, 2023
Modernizing a Rat Pack Hangout: Nostalgia is powerful, especially when you’re talking about a home frequented by Frank Sinatra! But we had to bring this unique home in… Read more
December 13, 2023
Keep It Clean and Simple: Sellers often assume costly renovations are needed when a much simpler solution is best. We got $519K over asking with a simply clean look fo… Read more
December 13, 2023
Hard Sell, Soft Landing: Tenants-in-common (TIC) properties, in which separate units share space, are tough to sell—especially when tenant-occupied, walls cut open, an… Read more
December 12, 2023
From Toil to Triumph: When they inherited responsibility for this house in the Crocker Amazon neighborhood of San Francisco, it meant a time-consuming burden for two y… Read more
By phone, Zoom, or in person. We’ll get your questions answered.