Leave a Message

Thank you for your message. We will be in touch with you shortly.

2431 24th St., San Francisco

2431 24th St., San Francisco


Site Conditions

  • Client was a friend who was stressed and mourning
  • Lovely custom features, but property needed some updating
  • Craig felt great pressure and responsibility to perform at the highest level

Results of Our Work

  • 5 offers, 11 days on market 
  • Listed at $1.899M, sold for $2.6M, $710,000 over asking
  • $30,930 invested in resurfacing, $8,400 for staging


The Realtor to Friend Crossover

In 2011, Craig represented these clients when they bought the duplex, in poor condition with a difficult layout. But add imagination and an architect, and they created their dream home.

Then, the unimaginable happened. The surviving spouse let Craig know a sale was imminent and the future uncertain. It was a terrible loss, and Craig felt a deep sense of responsibility. 

Even though he carefully prepped, marketed and sold dozens of homes on behalf of trust administration attorneys, trustees and beneficiaries, none was more personal. A spectacular outcome would honor the one who was lost and benefit the friend who was counting on him.

Craig identified many smart attributes: suspended cabinetry, radiant floor heating, high ceilings and an outdoor oasis with firepit, hot tub, gas BBQ and tall privacy fence. At the same time, he planned to capture top bids by opening the space and fashioning a newly remodeled feel for today’s buyer preferences.

The 5 offers we received spanned a $700,000 difference. Large variances are common on the properties we thoughtfully transform and market to targeted buyer segments.

Our client was in mourning, so success was nothing to be celebrated or taken lightly. Thank goodness we produced even more funding for her future than we anticipated.

Theater Room (before) A comfy place for big screen entertainment. But the wallpaper was too busy and the space could be better used. 

Theater Room (after) We brightened the space, painted the metal beam and removed the frosted glass partition for wider appeal. The home felt much larger and more approachable.  

Second Floor Deck (before) Exterior house paint and hidden, private deck off the main bedroom were weathered. Felt like a sun tanning deck, not the lounge area buyers would more likely respond to.

Second Floor Deck (after) Buyers saw the space as a lifestyle enhancement and extension of the indoors. Like magic, touring families would regroup in the bedroom and begin to dream from this vantage point. 

Exterior (before) The disjointed composition was a challenge. Both entry doors portrayed a shorter profile and the building registered as a duplex. Brick trim and electrical conduit on the front wall were also unappealing.

Exterior (after) Rich blue with fresh white trim simplified and emphasized height. The city nixed removal of the second entry door without permit/inspection, so we quickly, affordably deemphasized with paint.


Recent Blog Posts

Stay up to date on the latest real estate trends.

300 Twin Peaks Blvd. - San Francisco

December 13, 2023

Gold Beneath the Surface: When a home is worth the effort, renovation is a labor of love. Even we were blown away by the value added to this inherited four-bedroom in … Read more

24 Westpark Dr. - Daly City

December 13, 2023

Modernizing a Rat Pack Hangout: Nostalgia is powerful, especially when you’re talking about a home frequented by Frank Sinatra! But we had to bring this unique home in… Read more

59 Weston - Daly City

December 13, 2023

Keep It Clean and Simple: Sellers often assume costly renovations are needed when a much simpler solution is best. We got $519K over asking with a simply clean look fo… Read more

2900 Pierce St., Apts. 5&6 - San Francisco

December 13, 2023

Hard Sell, Soft Landing: Tenants-in-common (TIC) properties, in which separate units share space, are tough to sell—especially when tenant-occupied, walls cut open, an… Read more

635 Prague - San Francisco

December 12, 2023

From Toil to Triumph: When they inherited responsibility for this house in the Crocker Amazon neighborhood of San Francisco, it meant a time-consuming burden for two y… Read more

58 Martha Ave., San Francisco

October 19, 2023

The Sputtering Real Estate Market: We targeted buyers who would be willing to compete for the home-expanding families. They'd love the neighborhood and the home's many… Read more

388 Madison St., San Francisco

February 13, 2023

The Thanksgiving Offering: Around Thanksgiving, Craig met two sisters who had inherited their 1950s-era family home. The 5-bedroom, 2-bath house, adjacent to McLaren P… Read more

1441 Nye St., San Rafael

February 9, 2023

No Need to Wait for Spring: The sellers had two adorable, very active small children. So no surprise, the home looked lived-in damaged hardwood floors, loud child-them… Read more

68 Broadmoor, San Anselmo

February 9, 2023

Out-of-State Sellers Face Damaged Rental Property: The owners, an out-of-state elderly couple, planned to sell this rented property in a 1031 exchange. But the tenants… Read more

Let’s Talk

By phone, Zoom, or in person. We’ll get your questions answered.