Results of Our Work
The Realtor to Friend Crossover
In 2011, Craig represented these clients when they bought the duplex, in poor condition with a difficult layout. But add imagination and an architect, and they created their dream home.
Then, the unimaginable happened. The surviving spouse let Craig know a sale was imminent and the future uncertain. It was a terrible loss, and Craig felt a deep sense of responsibility.
Even though he carefully prepped, marketed and sold dozens of homes on behalf of trust administration attorneys, trustees and beneficiaries, none was more personal. A spectacular outcome would honor the one who was lost and benefit the friend who was counting on him.
Craig identified many smart attributes: suspended cabinetry, radiant floor heating, high ceilings and an outdoor oasis with firepit, hot tub, gas BBQ and tall privacy fence. At the same time, he planned to capture top bids by opening the space and fashioning a newly remodeled feel for today’s buyer preferences.
The 5 offers we received spanned a $700,000 difference. Large variances are common on the properties we thoughtfully transform and market to targeted buyer segments.
Our client was in mourning, so success was nothing to be celebrated or taken lightly. Thank goodness we produced even more funding for her future than we anticipated.
Theater Room (before) A comfy place for big screen entertainment. But the wallpaper was too busy and the space could be better used.
Theater Room (after) We brightened the space, painted the metal beam and removed the frosted glass partition for wider appeal. The home felt much larger and more approachable.
Second Floor Deck (before) Exterior house paint and hidden, private deck off the main bedroom were weathered. Felt like a sun tanning deck, not the lounge area buyers would more likely respond to.
Second Floor Deck (after) Buyers saw the space as a lifestyle enhancement and extension of the indoors. Like magic, touring families would regroup in the bedroom and begin to dream from this vantage point.
Exterior (before) The disjointed composition was a challenge. Both entry doors portrayed a shorter profile and the building registered as a duplex. Brick trim and electrical conduit on the front wall were also unappealing.
Exterior (after) Rich blue with fresh white trim simplified and emphasized height. The city nixed removal of the second entry door without permit/inspection, so we quickly, affordably deemphasized with paint.
Stay up to date on the latest real estate trends.
October 19, 2023
The Sputtering Real Estate Market: We targeted buyers who would be willing to compete for the home-expanding families. They'd love the neighborhood and the home's many…
February 13, 2023
The Thanksgiving Offering: Around Thanksgiving, Craig met two sisters who had inherited their 1950s-era family home. The 5-bedroom, 2-bath house, adjacent to McLaren P…
February 9, 2023
No Need to Wait for Spring: The sellers had two adorable, very active small children. So no surprise, the home looked lived-in damaged hardwood floors, loud child-them…
February 9, 2023
Out-of-State Sellers Face Damaged Rental Property: The owners, an out-of-state elderly couple, planned to sell this rented property in a 1031 exchange. But the tenants…
January 21, 2023
The Realtor to Friend Crossover: In 2011, Craig represented these clients when they bought the duplex, in poor condition with a difficult layout. But add imagination a…
January 21, 2023
Upgraded Property for Half of Budget Other Agents Advised: To sell this four-floor Glen Park home, we targeted families with children, work-from-home couples and dog l…
July 22, 2022
Out-Of-State Sellers Take The Harder Route: This Daly City family home had been converted to a rental and went untouched for years. The owners, living in the Midwest, …
July 21, 2022
A Neighborhood Record Sale Price: The out-of-the-area owners had rented out this home for many years. They were surprised at how tattered the property was once the ten…
July 8, 2022
Time to Sell and Buy Outside the City: Craig had sold this lower-level condo in the Mission District to the same couple almost 10 years ago. Now they wanted to move ou…
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