246 Alta Loma, Daly City

246 Alta Loma, Daly City

Site Conditions

  • Former owner-occupied 4BR, 3BA turned rental property in bad shape

  • Out-of-state owners managed slow resurfacing project from afar

  • Targeting a growing family with children, highest price for comparable properties was $1.3M

Results of Our Work

  • 29 offers
  • Listed at $999,000, sold for $1.45M
  • 500% ROI on $45,000 resurfacing, brought competing buyers and additional $451,000



This Daly City family home had been converted to a rental and went untouched for years. 

The owners, living in the Midwest, accepted Craig’s offer to preview the home for them before the tenants moved out. He needed 5 keys to access the property and gated yard, which predicted chaos inside.

Yep! A patchwork of many differing and deteriorated flooring materials. Ancient and worn-out paint, countertops, fixtures and lighting. 

The sellers flew in, and Craig and his design team toured the empty home with them. Two hours and 85 photos later, we were ready to create a resurfacing plan—recommended materials and finishes, vendor quotes and a completion timeline of 10 business days. 

Then, the seller went dark. Apparently, they liked our ideas but chose a harder, slower, more expensive path—their contractors and flying to SF 5 times to oversee the 6-week project. While Craig respected the sellers’ decisions, it was hard to watch them struggle unnecessarily.

We were confident the updated home, competitive list price and professional marketing would deliver. But Craig was still surprised by 29 offers and a $1.45M sale price!

Exterior (before)​​​​​​​ Homes on this Daly City street are very similar. Overgrown hedges, peeling paint and rusty fixtures plagued our property.

Exterior (after)​​​​​​​ By picking contemporary colors, resurfacing the dated brick and reshaping the shrubs, we gave buyers a much more attractive impression.

Kitchen (before)​​​​​​​ No updates and years of tenant occupancy took a toll. Tiled counters, worn appliances, vinyl tile floors.

Kitchen (after)​​​​​​​ New cabinets, quartz countertops, stainless appliances and hardware brought the well laid-out kitchen to life. The eat-in bar counter added another sought-after attribute to family living.

Kitchen (before)​​​​​​​ The kitchen was significant to this home’s appeal. Visible from many common areas, the kitchen’s condition affected the impression of the dining room and beyond.

Kitchen (after)​​​​​​​ New cabinets in the kitchen carried the top line to the ceiling and new wide plank flooring brought it all together with less segmentation and choppiness. 

Living Room (before)​​​​​​​ The parquet flooring was unsalvageable, years of wear and tear diminished any hope of restoration.

Living Room (after)​​​​​​​ New accent colors, new flooring and cool-hued staging brought buyers to the home and invited them to linger longer.

Dining Room (before)​​​​​​​ This before photo demonstrates what we mean by outdated silhouettes and competing finishes.

Dining Room (after)​​​​​​​ Our final product was clean, open and inspiring. Many buyers just stood in front of the windows and gazed, thinking, thinking

Hall Bathroom (before)​​​​​​​ No other room was as challenging as the hall bathroom. We had to keep the cost down while balancing the need for a fresh, cohesive appearance..

Hall Bathroom (after)​​​​​​​ The result was a compromise, with a fresh countertop, sink and vanity. We advised and the seller made some very wise decisions.

Master Bathroom (before)​​​​​​​ The master bath was past ready for a redo. 

Master Bathroom (after)​​​​​​​ New colors, new finishes, a modern sink and new faucet brought the right vibe to the room.

Rear Yard (before)​​​​​​​ Years had gone by without touching the rear yard. 

Rear Yard (after)​​​​​​​ With just a small investment in tree trimming and power washing, we transformed the rear yard into an appealing and sought-after family gathering and entertaining area.

Recent Blog Posts

Stay up to date on the latest real estate trends.

300 Twin Peaks Blvd. - San Francisco

December 13, 2023

Gold Beneath the Surface: When a home is worth the effort, renovation is a labor of love. Even we were blown away by the value added to this inherited four-bedroom in … Read more

24 Westpark Dr. - Daly City

December 13, 2023

Modernizing a Rat Pack Hangout: Nostalgia is powerful, especially when you’re talking about a home frequented by Frank Sinatra! But we had to bring this unique home in… Read more

59 Weston - Daly City

December 13, 2023

Keep It Clean and Simple: Sellers often assume costly renovations are needed when a much simpler solution is best. We got $519K over asking with a simply clean look fo… Read more

2900 Pierce St., Apts. 5&6 - San Francisco

December 13, 2023

Hard Sell, Soft Landing: Tenants-in-common (TIC) properties, in which separate units share space, are tough to sell—especially when tenant-occupied, walls cut open, an… Read more

635 Prague - San Francisco

December 12, 2023

From Toil to Triumph: When they inherited responsibility for this house in the Crocker Amazon neighborhood of San Francisco, it meant a time-consuming burden for two y… Read more

58 Martha Ave., San Francisco

October 19, 2023

The Sputtering Real Estate Market: We targeted buyers who would be willing to compete for the home-expanding families. They'd love the neighborhood and the home's many… Read more

388 Madison St., San Francisco

February 13, 2023

The Thanksgiving Offering: Around Thanksgiving, Craig met two sisters who had inherited their 1950s-era family home. The 5-bedroom, 2-bath house, adjacent to McLaren P… Read more

1441 Nye St., San Rafael

February 9, 2023

No Need to Wait for Spring: The sellers had two adorable, very active small children. So no surprise, the home looked lived-in damaged hardwood floors, loud child-them… Read more

68 Broadmoor, San Anselmo

February 9, 2023

Out-of-State Sellers Face Damaged Rental Property: The owners, an out-of-state elderly couple, planned to sell this rented property in a 1031 exchange. But the tenants… Read more

Let’s Talk

By phone, Zoom, or in person. We’ll get your questions answered.