2979 23rd St., San Francisco
Site Conditions
Results of Our Work
Time to Sell and Buy Outside the City
Craig had sold this lower-level condo in the Mission District to the same couple almost 10 years ago. Now they wanted to move out of the city with their son.
They were concerned about logistics:
Craig has led dozens of families through a trade-up with step-by-step decision making. First, he presented a $32,000 resurfacing plan to produce a higher price and quicker sale. The crews’ work would be disruptive, and the family agreed to vacate the home.
The HOA’s other unit owners needed to consent to roof and exterior repairs. After meeting our contractors, the wonderful neighbors okayed the project and splitting the cost.
Two weeks into our client’s 30-day Airbnb stay, their home was prepped and on the market. The couple said, “We’re so proud of how the condo turned out.” Ten days later, we were in contract with no contingencies, and the family launched their new home search.
Eat-In Kitchen (before) With no dining room, the kitchen would do double duty and the buyer would spend a lot of time here. The room had to make a statement.
Eat-In Kitchen (after) We built an additional cabinet and framed in the fridge for more of a finished, upscale appearance.
Kitchen (before) The kitchen needed more than updating. Craig knew the vision had to be clean, modern and young.
Kitchen (after) Transformed by new stainless appliances, geometric cabinet pulls, new flooring and modern green paint.
Deck (before) The roof and this decaying roof deck had to be rebuilt..
Deck (after) With the deck completely updated, buyers could take in the 360-degree views—well worth the long and narrow stairs.
Garage/Workshop (before) The garage was mechanic’s HQ for the sellers’ dwarf-scale race car.
Garage/Workshop (after) This pristine space was more appealing to buyers. No way we could have achieved this if the sellers remained in the home.
Main Bath (before) The bathroom had the look of ‘90s when it had last been updated.
Main Bath (after) The updated bathroom was low cost but had great impact.
Living Room (before) This room looked flat and left a lot to be desired.
Living Room (after) The stager did a brilliant job with an enticing color palette. It read as vibrant, comfortable and hip to attract our target buyer demographic.
Stay up to date on the latest real estate trends.
October 19, 2023
The Sputtering Real Estate Market: We targeted buyers who would be willing to compete for the home-expanding families. They'd love the neighborhood and the home's many… Read more
February 13, 2023
The Thanksgiving Offering: Around Thanksgiving, Craig met two sisters who had inherited their 1950s-era family home. The 5-bedroom, 2-bath house, adjacent to McLaren P… Read more
February 9, 2023
No Need to Wait for Spring: The sellers had two adorable, very active small children. So no surprise, the home looked lived-in damaged hardwood floors, loud child-them… Read more
February 9, 2023
Out-of-State Sellers Face Damaged Rental Property: The owners, an out-of-state elderly couple, planned to sell this rented property in a 1031 exchange. But the tenants… Read more
January 21, 2023
The Realtor to Friend Crossover: In 2011, Craig represented these clients when they bought the duplex, in poor condition with a difficult layout. But add imagination a… Read more
January 21, 2023
Upgraded Property for Half of Budget Other Agents Advised: To sell this four-floor Glen Park home, we targeted families with children, work-from-home couples and dog l… Read more
July 22, 2022
Out-Of-State Sellers Take The Harder Route: This Daly City family home had been converted to a rental and went untouched for years. The owners, living in the Midwest, … Read more
July 21, 2022
A Neighborhood Record Sale Price: The out-of-the-area owners had rented out this home for many years. They were surprised at how tattered the property was once the ten… Read more
July 8, 2022
Time to Sell and Buy Outside the City: Craig had sold this lower-level condo in the Mission District to the same couple almost 10 years ago. Now they wanted to move ou… Read more
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