635 Prague - San Francisco

635 Prague - San Francisco

Site Conditions

  • Structural damage from black mold
  • Sellers financially unable to make the necessary renovations
  • Interior design was disjointed and featured outdated, damaged surfaces

Results of Our Work​​​​​​​

  • ​​​​​​​A whopping 29 offers received!
  • Listed for $899M, sold for $1.28M, $381,000 over asking
  • ROI 345%, ($52,080 investment produced an additional $180,000 in seller profit), staging $4,500

From Toil to Triumph
​​​​​​​In an all-too-familiar scenario, the two children of the deceased former owners were overwhelmed. After nearly two years of weekend visits to the home, clearing out personal property and painting, they’d worn themselves out and were financially tapped.

The home was in shambles inside and out. Despite surfaces that were in considerable decline and structural damage from mildew, the siblings had lofty ambitions for the sale.

They’d been working so hard for so long on behalf of the family. All they wanted was to get the value of the home that they deserved.

We lent the estate a hefty sum to maximize the home’s value. Gutting it just wasn’t feasible, so instead, we focused on beautifying the surfaces while simply disclosing the inspector’s findings about the mildew.

Here in the Crocker Amazon neighborhood of San Francisco, Craig expected a solid sale of $1.05M to $1.1M. But when he discovered there were 29 bids, he knew someone would bid high to rise above the pack. That’s exactly what happened.

At a sale price of $1.28M, we recouped our $52,080 investment and got the sellers around $180,000 more than they could have on their own. It was a triumph!



Exterior (before) The stuccoed surfaces were in desperate need of sealing, priming, and painting. The wooden trim elements were deteriorating and dull.

Exterior (after)​​​​​​​ The right color combination complemented the roof shingles and drew buyers to the classy 1941 Spanish inspired home.

Living Room (before)​​​​​​​ The brick fireplace lacked visual appeal. Damaged reflective coating on the mirror was distracting. The otherwise attractive parquet flooring was damaged beyond what a neutral color stain could fix.

Living Room (after)​​​​​​​ We decided to go bold with a deep charcoal-colored floor and contrasting white walls. The symmetrical lines in the fireplace surround came to life once the annoying brick red was removed. The whimsical crown moldings offered a playful element.

Dining (before)​​​​​​​ Clutter everywhere. The siblings had attempted many estate sales with little success, but everyone in the neighborhood seemed to know the home very well.

Dining (after)​​​​​​​ When homes have an open floor plan like this one, the great things we accomplish for our sellers in one room are magnified as the space can be seen and appreciated from adjoining rooms.

Kitchen (before)​​​​​​​ So much shiny brown from the plywood cabinet door, but we couldn’t help but notice how geometrically pleasing the green counter tile was.

Kitchen (after)​​​​​​​ Logically, we retained the best elements of the kitchen design and tweaked others to ensure a cost-effective impact in our final design. The new pulls made the otherwise flat cabinetry doors more geometrically interesting.

Bedroom (before)​​​​​​​ The siblings tried multiple colors throughout the house. It was a mish-mash of ideas and wall styles.

Bedroom (after)​​​​​​​ Our design brought the house together in a convincing and unifying manner. These dark floors really made the staging element stand out.

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